Upland’s 100th birthday was on May 15, 2006.
Workshop attendees participated in a facilitated discussion to help identify the style and content of a Centennial graphic for Upland. They said they wanted to create a feeling of pride as well as communicate a hometown, small community sensibility.
While they requested that any images be both historic and recognizable, they were also interested in conveying Upland’s role as in established and rooted community with an interesting past. Finally after listing virtually all the visual resources in Upland from its rock walls to its distinctive mountain silhouette, the following were defined as distinctive enough to serve as symbols in any graphic: George Chaffey, the mountain vista, the Madonna of the Trail statue, Euclid Avenue, elements drawn from Upland’s historic core, and Uplands agricultural history.
The resulting graphic embraces the workshop’s direction, from the rose on the Upland Pride citrus label to the decorative typeface found on Downtown’s historic clock. At the center, George Chaffey- drawn as sculptor John Svenson envisioned him in Upland’s soon to be installed statue- and the Madonna of the Trail both gaze outward. These pioneers and visionaries are posted against the distinctive ridgeline of Mount Baldy. The Euclid Avenue street lamp is a reminder of both Chaffey’s legacy and the designer of Euclid Avenue and the architecture of the Upland’s historic core.
The centennial graphic, reviewed by the City Council Advisory Committee and adopted by the City Council will appear on many of the items destined to become an integral part of the year-long celebration, including the Upland Centennial calendar.
Watch Upland Today for more Centennial news.